Strategy

The Stone Bar Inn has been a local Pocono Mountain treasure for many years.  Located in the small town of Snydersville, PA, this dining destination serves up a menu as unique as its decor.  Ranging from fresh fish flown in from Hawaii to Steak Tar Tar to the most flavorful steaks for miles around, you can't go wrong with The Stone Bar Inn.

The owners were looking for a way to encourage their patrons to spread the word about the restaurant and increase the number of people exposed to the eatery.  They had a website for 8 years which basically served as an online brochure with no real way to make money from the site.  ASSI worked with them to provide guests with a sure shot way to get the word out and increase the bootom line; Downloadable Gift Certificates.

Execution

We started with a redesign of their site.  We went in and took photos of the decor and they provided us with professional shots of their food.  We then developed a gift certificate application which allows visitors to choose the design and amount of the certificate and then pay.  Once payment is received, the customer gets an email with a link to the certificate they purchased which can be printed out and delivered in person without having to wait for it to arrive in the mail.

Results

The website was tranformed from a brochure to a money making machine!  Each holiday season and throughout the year the Stone Bar receives tons of gift certificate orders.  The best part is that they don't have to mail them out.  In fact, they don't have to do anything!  We even created a mobile version of the site through which you can also purchase a gift certificate. 

Click here to visit the website